[dhruv@aeon ~]$ whoami

dhruv mr

[dhruv@aeon ~]$ cat profile.txt

role brand designer & systems builder
base bangalore, india
agency aeon — started with rehan, 2023
finance studying at christ university · cfa level 1 cleared
status open to interesting problems

[dhruv@aeon ~]$ cat bio.txt

we help startups figure out how they look and sound — brand identities, content, pitch decks, packaging, social media systems. a client gives us a flat fee, we handle as much as they need, as fast as they need it.

i study finance on the side. partly because markets are genuinely interesting, partly because knowing how money works makes you better at building things that need to make money.

i've been working since i was 16. most of what i know, i figured out by doing it wrong first.

$ cat aeon.md

aeon

aeon is a creative agency. we work with startups on a monthly retainer.

a client gives us a flat fee, we handle their brand and content — as much as they need, as fast as they need it. that means we've done everything from building a brand from zero to designing dieline-ready packaging to running an entire instagram account.

we also built our own internal tools. aeonos is a content engine we made because the existing tools were too slow for how we work. it generates brand guides, plans content calendars, writes scripts, and builds ad creatives. it runs on react and the claude api.

[✓] brand identities [✓] content systems [✓] pitch decks [✓] packaging [✓] social media [✓] internal tooling

$ ls ./experience/ -la

experience

True Beacon
true beacon research intern — quantitative asset management

redesigned brand templates and internal presentations. built tools to make repetitive work faster. published research on pricing inefficiencies in indian equity markets.

Muvin
muvin growth, content, community, product design

did a bit of everything — social graphics, app ui fixes, community posts, content planning. small team, work was whatever needed doing that week.

Unlearn Product
unlearn product brand identity + creatives

brand system plus ongoing design work across social, ads, and product visuals. worked directly with the founders on positioning and visual language.

Zupay
zupay brand design + product ui

designed brand and product interfaces for a fintech startup in the payments space. focused on simplifying complex flows for first-time users.

$ git log --oneline --author=dhruv

writing

view all commits

$ ls ./projects/ --details

projects

Cipher
cipher encrypted messaging — product design

an encrypted messaging app designed from scratch. no phone number, no metadata, end-to-end encrypted. wanted to see if i could build something that felt simple but was technically serious.

status: shipped

Charting tool
charting tool data visualisation — internal tool

a small tool for making charts that actually look good in client decks. built it because every alternative was either ugly or took too long.

status: in use at aeon

$ ls ./clients/ --sort=recent

selected client work

Shelbees
shelbees website design

a gifting brand. designed their site to feel like browsing a curated shelf.

DressMe
dressme ui/ux design

an ai styling app. making machine recommendations not feel like machine recommendations.

Raya
raya brand identity

built the whole thing from scratch. name, logo, colours, type, applications.

$ cat education.md

education

studying finance and investment at christ university, bangalore. second year.

cleared cfa level 1. working toward the next level when time opens up.

$ ping hello@dhruvmr.com

let's talk

i like talking to people who are building things or thinking about interesting problems. if that's you, say hi.

[dhruv@aeon ~]$